In life in general, as well as in hiring, it also causes us to undervalue, overlook, and even fear those who are different. We can best defeat these destructive biases by actively embracing diversity as a shared goal.
Doing so is not without controversy, though, and recently two terms have become central to our societal discussion of diversity. They sound similar, but they mean two very different things:
Neurodiversity promotes as positive the physiological truth that brains function in non-standard ways in people with autism. It’s based on the assertion that, as evolutionary biologist Heather Heying puts it, “being born with what the world is calling a deficit is almost always going to exist in a trade-off relationship with some often hidden strength.” This view argues that being neurologically different is as much a gift as something to be prevented or “fixed.”
Cognitive diversity is a term that recognizes that there's value in bringing together people who approach things from different angles. In business, these multiple viewpoints can result in expanded problem-solving and creativity capabilities, and so, seeking cognitive diversity when vetting job candidates has become a priority for many companies. It’s a double-edged sword, though, since some firms—notably in Silicon Valley—have been accused of misusing cognitive diversity as a basis for claims that other diversification efforts are unnecessary.
While there’s not a widespread acceptance of the notion of neurodiversity in the medical community, says Liu, neurodiversity underpins autistic self-advocates’ concerns regarding three issues in particular:
- The negative ways in which autism is described, and the resulting view of autistic people as victims. As Scott M. Robertson of Penn State and Ari D. Ne'eman of Autistic Self Advocacy Network (ASAN) have written, “Although autistic people acknowledge great challenges with being autistic, they also recognize that autism presents important strengths, talents, abilities, and gifts, such as comfort with structure and consistency, a knack for repetition, and a detailed, intricate world understanding.”
- Most medical research regarding autism is involved in finding a cure, either for those currently living with the condition, or viewing it as an undesirable trait that could potentially be eliminated prenatally, both ideas autism self-advocates find offensive, and in the case of the latter, eugenically questionable. As Ne'eman put it speaking in 2007, “many people on the autism spectrum are not interested in pursuing as a goal making autistic individuals normal.”
- Interventions, such as those based on applied behavioral analysis treatments that attempt to condition away visible signs of autism, tend not to recognize or address the reasons an autistic individual may have for exhibiting common behaviors. Liu notes poet Julia Bascomb’s poem 'Quiet Hands', in which she explains what her motor stereotypymeans to her.
The sketchy
Claims of cognitive diversity—sometimes called viewpoint diversity—have recently been used in response to attempts at correcting the under-representation of minorities and women in Silicon Valley companies. According to TechRepublic, 83% of tech executives are white, and more than 50% of Apple and Google employees are, too. The percentage of women mostly hovers in the 30% range, says Business Insider.
Be that as it may, some in the industry resent corrective hiring practices, and have done so since the 1978 Regents of the University of California vs. BakkeSupreme Court decision that established affirmative action on a national level. In some cases, the promotion of cognitive diversity as a hiring goal addresses concerns of whites, and especially males, that they are the ones being discriminated against.
Perhaps the fullest presentation of the anti-diversity nature of the cognitive diversity proponents was a 2017 Google memo called 'Google’s Ideological Echo Chamber'. Purported to be an even-handed summary of diversity issues, its point of view is quite clear, and it’s laced with troubling assertions. Apple has its own problems, with a now-disavowed 2017 statement from then-Vice President of Inclusion and Diversity Denise Young Smith saying, “There can be 12 white, blue-eyed, blond men in a room and they’re going to be diverse, too, because they’re going to bring a different life experience and life perspective to the conversation.” Smith has since noted her “regret” for her wording in an email sent to Apple employees.
Employees typically recommend people similar to them in racial identity and gender, so it requires dedicated effort to recruit and hire people who don’t already have identities that match up with those of current employees. Counting up variations of “viewpoints”—however one might do so—won’t achieve that. And, to potential applicants from underrepresented groups, statements about “cognitive diversity” will send an unwelcoming message about a company’s real priorities for inclusion.